YouSee, part of TDC Group, the leading provider of TV-, Broadband-, Mobile- and Phone subscriptions in Denmark, started a new brand campaign.
To ensure the optimum performance, they used deepdivr to understand performance and make the right changes as the campaign developed.
Key changes from week 20 to week 21 based on data from deepdivr
If you aren’t changing 60% of your ad creative, targeting, and budget based on lessons from your first 30% of spend, you’re missing the boat” quote form Head of Strategic Analytics, Google Marketing Changing budget split between different ad creatives in different campaigns made a huge different.
The dashboard made it easy to see that some creatives performed way better than others (top left corner), but the budget didn’t reflect that (bottom left corner). Acting on that insight did the trick and we made sure the budget was allocated the best way possible (bottom right corner).
“We have saved a lot of time on collecting and analyzing data. I believe we save approx. 75 % of the time we used to spend on reporting from Facebook’s Business Manager. deepdivr provides easy to use templates in our own brand colors which makes it easy for us to share with internal and external stakeholders”
What do you like the best?
"Using deepdivr, I can do more in less time. The dashboards are easy to customize so we get the insights we need to optimize performance. Also, being an in-house social team, we really appreciate the inputs and advice we get from the deepdivr team."
What problems are you solving with the product?
"The essential thing is we save time. Save time on collecting, analyzing and exporting data (when reporting). Normally this is too time-consuming and time is the one thing we lack."
Overall?
"I believe having renewed the contract 2-3 times says it all. We are very satisfied and the combination of the platform and their advice is something I can recommend to every enterprise. "
