Tips & tricks
Make sure you get the most out of your social media marketing
Proper benchmarking
When working with performance marketing, benchmarking is key. There are several levels of benchmarking, and needless to say, the more precise your benchmarks, the more accurate your performance. What that basically means is, don’t compare apples with pears. With deepdivr, we offer a few options for benchmarking, such as account benchmarks, campaign benchmarks and […]
Save time with automated reports
Most social media marketers will agree that one of the things that take up most of their time, is reporting. Reporting, to me, always seemed so unnecessarily time-consuming! A survey conducted in the US found that 38,7% of data professionals spend more than 20 hours a week accessing, blending and preparing data rather than performing […]
Optimize campaigns with automatic recommendations
We’ve automated the process of campaign optimization, saving you a ton of time while still making sure you keep spending your money smarter and getting better.
The Facebook Pixel and how to use it
The Facebook Pixel is without a doubt one of the most powerful tools in the social media marketer’s tool case. If you don’t have a pixel set up for your page, it’s time to get on the train! In this blog post, I’ll show you just how easy it is to set up your pixel and how you can use it to improve your social media ROI.
How do I plan my next campaign?
When planning a new campaign, you should always analyze any data you have from previous campaigns. Look at campaigns that are similar in terms of Goal, Audiences, Platforms, Creatives and Creative message. Analyze the data, apply the learnings and you’ll be well equipped for planning your next campaign.
What is a click?
One thing I’ve learned from years of working at an agency is that there is no ‘one size fits all’ metric for measuring clicks and you need to be very specific about what types of clicks you are talking about when reporting results whether internally or to others.