Tips & tricks
Make sure you get the most out of your social media marketing
How do I plan my next campaign?
When planning a new campaign, you should always analyze any data you have from previous campaigns. Look at campaigns that are similar in terms of Goal, Audiences, Platforms, Creatives and Creative message. Analyze the data, apply the learnings and you’ll be well equipped for planning your next campaign.
What is a click?
One thing I’ve learned from years of working at an agency is that there is no ‘one size fits all’ metric for measuring clicks and you need to be very specific about what types of clicks you are talking about when reporting results whether internally or to others.
Which placement should I use for my ad?
Currently, Facebook offers 15 ad placements across four platforms, two devices, and 11 objectives. So, needless to say, you’ll be well equipped to make the right decision if you know the difference between the placements. In this blog post, I’m going to walk you through all the different placements and some of the things you need to consider when setting up your campaign or ad.
Social media trends to watch in 2019 (Part 2)
You’re about to read Part 2 of my blog post about social media trends in 2019. If you want to read part 1 first, please find it here. In this post I’m going to share more of my thoughts on where social media advertising is headed in 2019. Social media platforms must regain the trust from […]
Social media trends to watch in 2019 (Part 1)
In this post I’m going to share some of my thoughts on where social media advertising is headed in 2019. I know, there are literally 1000s of posts like this out there, but I’ve gathered some of the trends that I’m personally excited about the most. I actually believe that social media can become the […]
Stop focusing on interactions and start winning!
A lot of brands consider engagement as the key to success on social media. But can your brand be successful even if you don’t have thousands of engaged followers and a ton of comments on each post? Of course, you can! Stop caring about engagement metrics and start looking at the metrics that actually matter […]