Tips & tricks
Make sure you get the most out of your social media marketing
Why a simple image can outperform your video
When creating content for social media, you often hear the same advice: use video.Video, video, video. Users consume more video than ever before, and the distribution is cheaper. And there are many other advantages. With video, you can tell the story better. You can evoke emotions. You can show your product or explain a complicated […]
4 things that influence how much you’re paying on Facebook
Buying ads on Facebook is actually quite straightforward. Since it’s auction based, it’s essentially a question of supply/demand and relevance for the user. During your campaigns, you will often see key performance ratios decrease and costs per results increase as your content will reach a saturation point. However, there are ways of keeping your costs […]
How to measure the value of your social media marketing
Do you know the value of your social media marketing efforts versus other digital platforms? Why you should run your next campaign on e.g. Facebook, Instagram and YouTube and not Snapchat? And how you should split your budget on those platforms in order to increase the effectiveness? If you do know you belong to the […]
How to get the most out of your social budgets
Having worked with social media marketing for the past 7 years, we know that the industry has changed a lot. Back in the days all businesses cared about was growing the fan base and get a lot of engagement. They didn’t have to think about paid media because you could reach almost all the followers […]
How to master naming in Facebook Business Manager
Do you know the feeling when you log into Facebook’s Business Manager and you can’t find what you are looking for? For example, when you need to benchmark your recent campaign with a previous one last year, or you need to find the ad that performed really well last month. You know, the one with the cool video.