Most social media marketers will agree that one of the things that take up most of their time, is reporting. Reporting, to me, always seemed so unnecessarily time-consuming! A survey conducted in the US found that 38,7% of data professionals spend more than 20 hours a week accessing, blending and preparing data rather than performing analysis. So, needless to say, you can save yourself a lot of time by setting up automated reports using a tool such as deepdivr.
But wait, why is reporting so important?
Reporting is super important. Every time you do a campaign report, that’s when you gain the learnings and insights that help improve your future results. And, in the end, that’s what it’s all about. Always increasing performance, always getting smarter, always getting better. If you could still gain all the necessary learnings and insights, without having to spend the time it takes to prepare the data, wouldn’t you do it? …of course, you would! And you’re not alone:
The industry as a whole still seems to be struggling to give analysts the quality data, quick access and self-service tools that will make it possible for them to focus on analysis rather than housekeeping.
– Bob Selfridge, TMMData
So, how can I set up automated reports?
With a tool such as deepdivr, automated reporting becomes super simple. Whether you’re looking to report on a specific campaign or a limited period of time, it’s really just the click of a button. With deepdivr, you get a full dashboard complete with all the metrics you want.
We love automation! deepdivr gathers all the data and creates all the relevant graphs and breakdowns for you, so you can focus on the stuff that truly matters to your business – improving your results and spending your marketing budget smarter!
In deepdivr, you can set up automated weekly and monthly reports for specific campaigns or across your entire ad account. Status reports are sent to your e-mail at the end of a week or month, so you really don’t have to lift a finger. You’re also able to receive performance alerts based on goals you define in deepdivr. So, if you have a CPC goal of €1, we’ll send you an e-mail whenever your CPC goes above that. With automated reports from deepdivr, you’re always on top of your campaigns – even in super busy periods!
Does that sound like something you might be interested in?
Check out our website and please get in touch with us if you want to learn more about deepdivr, and how we can help you save time and improve your results.